PH Happiness

Posted by Aileen Raymond Monday, July 15, 2013 0 comments


PHFAT releases first full length album: 


 Happiness Machines




PHFAT Press Photo with Logo.jpg














Release date: 22 July 2013 via PHFAT.com





This
fresh and talented electronic rap crew bolted the South African music
scene when they opened for Public Enemy at The Assembly in Cape Town in
December 2010.  Three years, two digital releases and 235 shows later,
PHFAT is kicking it up to the next level with the release of their first
full length album, Happiness Machines, on 22 July 2013.









“This is the best most honest album we have ever made.” - PHFAT



Happiness Machines will be launched from their website, www.phfat.com, free of charge.










A
Thousand Limited Edition, 16 page Digibook albums with 17 tracks will
be made available for sale from their website, and at their launch shows
at The Assembly on 26 July, Arcade Empire in Pretoria on 27 July and at a Canal Walk Puma in-store promotion on Thursday, 25 July.







“All
of us feel like this is our first real album.  We've grown up a lot and
we really sound like ourselves more than ever,” says Smooth Mike rapper
from PHFAT. 
Happiness
Machines’ music was made with a variety of analogue synths, which is a
big departure from PHFAT’s previous work.  It presented them with a
different way to come up with music. 










“It's also awesome because it means we aren't using even nearly the same gear as most other electronic acts.” 
Smooth Mike literally went hunting around people’s garages and into the
fanciest and sketchiest second hand stores in the country and came out
with a bunch of synths that no one else has.








You are Going to Die



 



PHFAT’s previous EP, You are Going to Die,
was also made available for free download from their website in
February last year.  Fans could choose if they wanted to pay for the EP
by donating money via EFT, PayPal or SMS. The excitement to get hold of
the album was so big that the website crashed on the first day of the
EP’s release.  Since then You are Going to Die was downloaded over 13 200 times.







Launch Shows & Puma In-store Activation





PHFAT will be at the PUMA store in Canal Walk, Cape Town, to interact with fans and customers on Thursday, 25 July between 18h00 and 20h00.
There will be a 50% discount on all non-sale items for these two hours.
Be the first to get your hands on the Limited Edition PHFAT Happiness
Machines album.






Launch dates: 




Jagermeister & Puma presents:




Official Cape Town Launch


Date: 26 July




Venue: The Assembly


Line up: Mr Sakitumi, Felix LeBand, Button Bashers, Seafood (Dank and Card on Spokes) and Hyphen.




Cover: R60 before 10pm and R80 after








As
a special addition to the assembly show Golden Circle Productions
is sponsoring a full D&B
Audiotechnik V series rig (the type you normally see at big festival
stages) as well as installing full extra lighting and visuals. The goal
is to put on a production the likes of which has never been seen before
in the Cape Town club scene - an unprecedented move, particularly coming
from a completely independent act like PHFAT.





Official Pretoria Launch

Date: 27 July



Venue: Arcade Empire, Pretoria

Address:  265 The Highway Street

Cover: R50 before 21h00; R80 after

Time: Doors open at 20h00







Official Jozie Launch


Date: 31 August


Venue: Grietfest








Official East Coast Launch




Date: 7 September


Venue: Port Alfred Boat Races





Official Durban Launch




Date: 21 September


Venue: Durban Electronic Festival & Music Conference 







PHFAT are:










SMOOTH MIKE - Rap Machine & Production Machine:  Rap
and Production machine: The punk with an unquiet mind - when Mike isn't
rapping he is skating down hills, surfing or digging through peoples
garages looking for old synths and microphones. A sucker for education
he recently finished his psychology honours and keeps threatening to
study further. His favourite website is wikipedia and he also loves
science.








NARCH – Beats & Production Machine:
Narch is an experimental Hip-Hop producer, producing with mostly
vintage analogue synthesizers; his sound is a bridge between Hip-Hop and
Electronic music.  A man of few words they say…. seen often in the
ocean. His favourite colour is sticky aromatic green.










DISCO IZRAEL - Rap Machine:  Graphic designer and MC for Cape Town-based rap groups PHFAT & Sedge Warbler. His love for fantasy, rap and hot beats inspires his creativity.





Contact me: eliinthecity@gmail.com

TERIMA KASIH ATAS KUNJUNGAN SAUDARA
Judul: PH Happiness
Ditulis oleh Aileen Raymond
Rating Blog 5 dari 5
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