Puma pop-up store
Monday, February 24, 2014
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FIRST
PUMA SELECT STORE OPENS!
PUMA is adding to Cape Town’s creative energy for World Design
Capital 2014 by launching its first PUMA SELECT pop-up store on 6
March 2014, showcasing collaborations with influential creatives,
streetwear labels and fashion houses.
The
opening night at 137 Bree Street will include live music escaping the
decks of Do Work, the record label of Electronic Dance Music
phenomenon Das Kapital. Artists performing will include Das Kapital
himself, along with Leechi, RVWR and Relative Two. The public can
share in the fun as the opening forms part of the First Thursdays
initiative where art galleries and shops in the central city open
until late on the first Thursday of the month.
Created
by UK-based 3D industrial designer Ben Wilson and retail design
specialist Adam Brinkworth, PUMA SELECT will operate for a year and
feature streetwear and fashion collections by the likes of Alexander
McQueen by PUMA, MMQ (Machts Mit Qualitat) and Miharayashuhiro by
PUMA.
One
of the standout collaborations exclusive to the pop-up store is the
PUMA x Ronnie Fieg “Disc Blaze Coat Of Arms” – the Queens-born
New Yorker is a globally recognised
sneaker head and the Disc Blaze is Fieg’s twist on
one of his all time favourite sneaker silhouettes from the 1990s.
How to get a complimentary beer on the evening:
If
you inhabit the Twitterverse you can reap the rewards on opening
night – tweet a photograph of PUMA SELECT with the hashtag
#PUMASelectCT and the barman will reward you with a complimentary
beer.
To
join the conversation follow @PUMASouthAfrica and #PUMASelectCT, or
phone PUMA on 021 551 0832 and visit the SELECT blog
(www.pumaselect.com),
or our Facebook page
(https://www.facebook.com/Puma)
for more information.
See you there!
___________________________________________________________________________________
Contact me: eliinthecity@gmail.com
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Judul: Puma pop-up store
Ditulis oleh Unknown
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