#VITC2013

Posted by Aileen Raymond Tuesday, October 8, 2013 0 comments




VODACOM IN THE CITY




TAKES JO’BURG FESTIVALS TO THE  


NEXT LEVEL


 




THE HIVES COMMANDING THE CAPACITY CROWD AT #VITC2013


PHOTO: DUSTIN VAN ZYL





“Jo’burg a-r-e
you ready?” screeched spirited front-woman Skin to a sea of
11,000 indie rockers at Friday’s Vodacom In the City in downtown
Jo’burg’s Mary Fitzgerald Square.  As Cass’ bass-beat pulsed through the
bodies of the sweat-streaked fans, the air was filled
with thousands of cellphones held up to capture Skunk Anansie’s
long-awaited return to South Africa. As the unofficial headline act of
the evening, they thrilled the crowds with Skin’s crowd surfing,
cementing the iconic British band’s performance as
one of the best ever seen in SA. 





The whole vibe of the festival was electric!  As the only local act on the line up,
Al Bairre played an outstanding opening set, so it’s no surprise
that they’d won the Vodacom ‘Open the City’ competition that saw over
18,500 votes from the public.







AL BAIRRE CELEBRATING THEIR OPEN THE CITY WIN AND PERFORMANCE


PHOTO:DUSTIN VAN ZYL





Alternative UK indie rock quartet
alt-J were welcomed in traditional alt-J fashion with the crowd displaying the band’s triangle
∆ symbol with their fingers.  When the opening chords of their hit single
‘Tesselate’ echoed off the stage, you couldn’t even hear the band for the crowd singing along. 





Charismatic Swedish rockers
The Hives stole the show in their custom tailored mariachi
outfits.  Previously quoted as saying that they ‘hoped the crowds would
go crazy’, they were not disappointed – who wouldn’t go nuts to The
Hives’ highly rated live show?  ‘Go right ahead’ and
‘Walk Idiot Walk’ were clear favourites and vocalist Pelle Almqvist’s
showmanship and scissor kicks went down a treat.





The final act of the evening was German DJ
Boys Noize, who closed the festival with his techno EDM beats and one final burst of party energy!





Presenting
sponsor Vodacom’s concert-first, free Wi-Fi, recharge stations,
sound-proof phone-boxes and photo booths were a hit, as were Jose
Cuervo’s Watering
Holes that were dotted around the square.  Those who tweeted a hashtag
of themselves being a party animal stood the chance to win a signed
guitar.





Revellers
flocked to GWM’s recently launched quirky C20R hatchback for the
opportunity to win a tablet with Vodacom data.  Wrapped in the event’s
branding, the
affordable crossover added a level of fun to the night. 





Seed
Experiences, the award-winning company behind the event, pulled out all
the stops to ensure the best consumer experience ever.  Not only did
they put the
best production and security teams in place, but they installed a 140m
bar and booked 300 bar staff to ensure minimum time queuing for drinks
to give fans maximum time in front of the stage.





Recognized as one of the edgiest and most anticipated music events on the South
African calendar, Vodacom In the City 2013 has taken Jo’burg festivals
to the
next level.  Keep your eye on facebook.com/InTheCityJHB for all the 2014 line-up.





For more on the event:





Twitter: @InTheCityJHB





Contact me: eliinthecity@gmail.com

TERIMA KASIH ATAS KUNJUNGAN SAUDARA
Judul: #VITC2013
Ditulis oleh Aileen Raymond
Rating Blog 5 dari 5
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