ULTIMATE X 2014
Saturday, January 18, 2014
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Cape Town is playing host yet again to the country’s largest action sports and lifestyle event, the Hunters eXtreme Ultimate X 2014 festival, which will take place on Saturday 01st
of February 2014. The Gateway Canal at the V&A Waterfront will be
transformed once again into an extreme sporting paradise filled with
death defying stunts and tricks, performed by the best of the best
action sport athletes from BMX, FMX, MTB, skate and wake boarding that
SA has to offer.
The event, which is in its fifth year, expects thousands of
sports-loving spectators to attend the day-long festival in the Mother
City. Gates open at 10am and close at 9pm, followed by an after party which starts at 7pm on site with top local DJ’s and bands
playing into the night.
Markus Museler of Old School Productions, founder and visionary of Ultimate X
had the following to say, “We've really stepped things up this year to
stage an action sports event that meets international standards. With
record crowds and unbelievable performances
from local and international athletes, this is without a doubt the most
unforgettable Ultimate X to date.”
Watch international competitors in action like Alastair Sayer (FMX),
Paul Ryan (BMX), Jordan Elizondo-Darwin (wake) and Moses Adams (skate)
plus extreme local stars such as Mike Oyston on FMX; David Rigby on BMX;
skater Ant De Mendonca; wakeboarder Melissa
Colborne and on the MTB trial, Andrew Guess. The country’s best riders
in each discipline will compete for a piece of R120 000 in cash prizes
and the title of Hunters eXtreme Ultimate X champion.
Mike Silver, of experiential marketing partner
Stretch, said that this year’s festival would be bigger and better than
ever before, “We are taking things to the next level this
year. Spectators can expect to be amazed with some of the largest ride
infrastructure ever seen in South Africa with other incredible stunts
and offerings on the schedule, the festival this year will not
disappoint,” said Silver,
who together with Old School Productions, conceptualised and executed the festival since it kicked off five years ago.
New to Ultimate X in 2014 is the introduction of the Cross Country Ultimate
Eliminator. This is a new heat racing format from the UCI World Cup and
will combine the top riders in the country from across various cycling
disciplines as they battle it out along
the explosive straights and over technical obstacles in order to be
crowned the ultimate champion.
Junior Brand Manager Ben van der Merwe says of Hunters involvement, “We
are really excited to be on board for a second year in a row with the
Hunters eXtreme Ultimate X festival. We look forward to another extremely successful event and are proud to be associated
with a festival that brings action sports to fans across the country!”
TICKETS:
Pre-bought tickets
from Computicket cost R150 each. Tickets are also available at the gate
at R200 for adults and R60 for kids between the ages of six and eight
years old. (Children under
four get in free).
TIME:
Gates open at 10am and close at 9pm.
STAY UPDATED:
For more information please visit www.ultimatex.co.za or follow us on Twitter at @Ultimate_X_
Contact me: eliinthecity@gmail.com
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