Traffic live Fashion Show 2013

It was all glamour at the recent Traffic Live Winter Fashion Show in association with Blackberry last Monday. Welcomed by beautiful ladies in black dresses and a delicious cocktail, it was sure to be a stylish event. Held at the beautiful Shimmy Beach Club, the night was filled with beautiful people dressed in the latest fashion and trends, local celebrities and media.



Shimmy Beach Club is a glamorous venue with a gorgeous ocean-front view. Paired with luxurious furniture, decor and delicious food and drinks, this is surely the place to be if you are part of the Cape Town clubbing scene, come summer. The event was hosted by the lovely Josie from 2OVfm and Traffic stepped it up this year with a beautiful catwalk in the middle of the venue.



The Traffic brand has always been spot on trend and known for its street style characteristics. This collection was no different. The outfits were all very well put together and ranged from casual to sophisticated evening wear. Each look had something special that stood out and everything looked very comfortable - except for those (really) short dresses! ;)



Personally I find that Traffic Fashion carries a certain confidence and attitude to all its collections. This year, their winter collection showed just that: a brand specifically for young people who portray confidence and that certain "street-style attitude".















I was especially fond of the colours used. Grey with bright neons, cream and white, dark, ruby red and khaki green. The outfits were paired with some beautiful necklaces, scarves and other accessories. I loved the detail on each of the outfits - studs, sequins and collar clips. Handbags shown were by Blackcherry and shoes by Madison Shoes.







































It also seems as if this winter we will see a lot of layering again. Layering colours and textures, to create that perfect winter look.






















































































Traffic Live will be launching its
e-commerce business later this year, so watch out for that if you
live out of Cape Town. Find Traffic stores in Long Street and Canal Walk.



Happy Shopping!



PHOTOS BY ADEL LA KOK.



Contact me: eliinthecity@gmail.com

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